natexrichards

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	<title>natexrichards</title>
	<link>https://natexrichards.com</link>
	<description>natexrichards</description>
	<pubDate>Tue, 09 Dec 2025 02:55:24 +0000</pubDate>
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		<title>Nav</title>
				
		<link>https://natexrichards.com/Nav</link>

		<pubDate>Sun, 11 Jul 2021 21:15:40 +0000</pubDate>

		<dc:creator>natexrichards</dc:creator>

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/1/rallying in real time with NIKE TENNIS&#38;nbsp;&#60;img width="2932" height="1646" width_o="2932" height_o="1646" data-src="https://freight.cargo.site/t/original/i/dd419489a6f39d2982589337a2f29426ecf1cdf3fcfdeacb3836179506f642e5/Screenshot-2025-12-08-at-4.32.26PM.png" data-mid="241580898" border="0"  src="https://freight.cargo.site/w/1000/i/dd419489a6f39d2982589337a2f29426ecf1cdf3fcfdeacb3836179506f642e5/Screenshot-2025-12-08-at-4.32.26PM.png" /&#62;

/2/giving thanks for Foams with NIKE FOOTBALL&#38;nbsp;&#60;img width="2554" height="1430" width_o="2554" height_o="1430" data-src="https://freight.cargo.site/t/original/i/52820b63a040fcb541e7fbe35c4c31a5adf669139628d22370fa5457b729b383/Screenshot-2025-12-08-at-6.53.24PM.png" data-mid="241585130" border="0"  src="https://freight.cargo.site/w/1000/i/52820b63a040fcb541e7fbe35c4c31a5adf669139628d22370fa5457b729b383/Screenshot-2025-12-08-at-6.53.24PM.png" /&#62;


/3/creating a happy meal for adults with MCDS&#38;nbsp;

&#60;img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/f29edba791ea6464634341d681ad94427e890e96f66fbbc3513d999875ed2265/FrostWay_Townsquare.png" data-mid="201456863" border="0"  src="https://freight.cargo.site/w/1000/i/f29edba791ea6464634341d681ad94427e890e96f66fbbc3513d999875ed2265/FrostWay_Townsquare.png" /&#62;/4/skating through alternate realities with OCULUS
&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/dae4fd4bf9df960882ea1455e894bd7cb8ce7b1235046faa51b661e576593742/Oculus_CoverPhoto.png" data-mid="114581188" border="0"  src="https://freight.cargo.site/w/1000/i/dae4fd4bf9df960882ea1455e894bd7cb8ce7b1235046faa51b661e576593742/Oculus_CoverPhoto.png" /&#62; 

/5/turning banned beer into free beer with BUD&#38;nbsp;

&#60;img width="4096" height="2731" width_o="4096" height_o="2731" data-src="https://freight.cargo.site/t/original/i/eb4b33757a34ab3eb169114f8bbcd0586bf594800772be4d8d396987ad197b3f/FkSlnjhXoAEFyYq.jpg" data-mid="183685420" border="0"  src="https://freight.cargo.site/w/1000/i/eb4b33757a34ab3eb169114f8bbcd0586bf594800772be4d8d396987ad197b3f/FkSlnjhXoAEFyYq.jpg" /&#62;/6/unpacking the evolution of a trick on INSTA


&#60;img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/b146ded95bf69691cff84a76512bf268b5b8f604583521e6f7cdcf717c5b3c30/IG_CoverPhoto_small.png" data-mid="114581234" border="0"  src="https://freight.cargo.site/w/1000/i/b146ded95bf69691cff84a76512bf268b5b8f604583521e6f7cdcf717c5b3c30/IG_CoverPhoto_small.png" /&#62;/7/dipping back in time with MCDS CANADA

&#60;img width="3206" height="1802" width_o="3206" height_o="1802" data-src="https://freight.cargo.site/t/original/i/563fec8655f0206a4f85f9cb1f933df12f58e3c5d2f11c7facfa4df27744458f/Screenshot-2024-06-29-at-10.37.00-PM.png" data-mid="215459973" border="0"  src="https://freight.cargo.site/w/1000/i/563fec8655f0206a4f85f9cb1f933df12f58e3c5d2f11c7facfa4df27744458f/Screenshot-2024-06-29-at-10.37.00-PM.png" /&#62; 

&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/13f3f1e41772e37e1cf97cb577d6f7698af99e994e68407bc483921cf7716027/2.png" data-mid="231757997" border="0"  src="https://freight.cargo.site/w/1000/i/13f3f1e41772e37e1cf97cb577d6f7698af99e994e68407bc483921cf7716027/2.png" /&#62;
/8/launching a new brand into orbit with COSMC'S
&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/13f3f1e41772e37e1cf97cb577d6f7698af99e994e68407bc483921cf7716027/2.png" data-mid="231757997" border="0"  src="https://freight.cargo.site/w/1000/i/13f3f1e41772e37e1cf97cb577d6f7698af99e994e68407bc483921cf7716027/2.png" /&#62; 


/9/making moves and movements with HENNESSY&#38;nbsp;


&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/b3387facedaa135473a6788259dc4553850d948d0dd3c413b635a1aef04861ad/HNYxNBA_CoverPhoto_small2.png" data-mid="116235938" border="0"  src="https://freight.cargo.site/w/1000/i/b3387facedaa135473a6788259dc4553850d948d0dd3c413b635a1aef04861ad/HNYxNBA_CoverPhoto_small2.png" /&#62; 

/10/proving man can fly with JORDAN BRAND

&#60;img width="2128" height="1500" width_o="2128" height_o="1500" data-src="https://freight.cargo.site/t/original/i/c655364d12083696599c6abf9ad0bca1d5d13cf1da9f0b83eea8744df62a4425/JordanBrand_CoverPhoto.jpg" data-mid="114581224" border="0"  src="https://freight.cargo.site/w/1000/i/c655364d12083696599c6abf9ad0bca1d5d13cf1da9f0b83eea8744df62a4425/JordanBrand_CoverPhoto.jpg" /&#62; 

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		<title>Nike US Open</title>
				
		<link>https://natexrichards.com/Nike-US-Open</link>

		<pubDate>Tue, 09 Dec 2025 00:34:20 +0000</pubDate>

		<dc:creator>natexrichards</dc:creator>

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		<description>
	
	 NIKE TENNIS2025 US Open&#38;nbsp;

	
The best athletes took to the biggest stage in NYC.&#38;nbsp;
We took over one of the biggest surfaces to support their dominance.


&#60;img width="2234" height="1370" width_o="2234" height_o="1370" data-src="https://freight.cargo.site/t/original/i/a656c083661044a148828e68ba7eaf47101179f47a75a2f6dbb5eb0f336264a3/Screenshot-2025-12-08-at-4.56.48PM.png" data-mid="241581021" border="0"  src="https://freight.cargo.site/w/1000/i/a656c083661044a148828e68ba7eaf47101179f47a75a2f6dbb5eb0f336264a3/Screenshot-2025-12-08-at-4.56.48PM.png" /&#62;
&#60;img width="5938" height="3959" width_o="5938" height_o="3959" data-src="https://freight.cargo.site/t/original/i/516288a200f8a5b7fe3d8ab86319efcfd56218734da747a2ef354d2a62808ee2/P1560017.jpg" data-mid="241581023" border="0"  src="https://freight.cargo.site/w/1000/i/516288a200f8a5b7fe3d8ab86319efcfd56218734da747a2ef354d2a62808ee2/P1560017.jpg" /&#62;&#60;img width="2932" height="1660" width_o="2932" height_o="1660" data-src="https://freight.cargo.site/t/original/i/b1b8a79eebc2a895294376539b34272e10c78a7157126c9a6929a2594e3f3100/Screenshot-2025-12-08-at-4.31.46PM.png" data-mid="241581024" border="0"  src="https://freight.cargo.site/w/1000/i/b1b8a79eebc2a895294376539b34272e10c78a7157126c9a6929a2594e3f3100/Screenshot-2025-12-08-at-4.31.46PM.png" /&#62;
WIN REACTIVESCarlos Alcaraz&#60;img width="2636" height="1342" width_o="2636" height_o="1342" data-src="https://freight.cargo.site/t/original/i/6f96d0ba1de785936021b8544fc53430c6e831c13067a818950284747dcd2b18/Screenshot-2025-12-08-at-5.05.52PM.png" data-mid="241581191" border="0"  src="https://freight.cargo.site/w/1000/i/6f96d0ba1de785936021b8544fc53430c6e831c13067a818950284747dcd2b18/Screenshot-2025-12-08-at-5.05.52PM.png" /&#62;
&#60;img width="5346" height="4128" width_o="5346" height_o="4128" data-src="https://freight.cargo.site/t/original/i/8fa8befdd49832bd096887a9a6e9e14edf1d06fb92b95dc34197f59078f738ff/NYCD-NIKE_NIKE_09_08_2025-07.jpg" data-mid="241581129" border="0"  src="https://freight.cargo.site/w/1000/i/8fa8befdd49832bd096887a9a6e9e14edf1d06fb92b95dc34197f59078f738ff/NYCD-NIKE_NIKE_09_08_2025-07.jpg" /&#62;&#60;img width="5620" height="3747" width_o="5620" height_o="3747" data-src="https://freight.cargo.site/t/original/i/8247e6da870b73008e569ecbde9b0cd6d1984b28af8d40099f83dd50cdf7461b/P1572033.jpg" data-mid="241581212" border="0"  src="https://freight.cargo.site/w/1000/i/8247e6da870b73008e569ecbde9b0cd6d1984b28af8d40099f83dd50cdf7461b/P1572033.jpg" /&#62;Aryna Sabalenka
&#60;img width="2754" height="1370" width_o="2754" height_o="1370" data-src="https://freight.cargo.site/t/original/i/a4d1c2c819432e93c71ecefbc41cd611cee60d7861ab6ad71c6273533a170886/Screenshot-2025-12-08-at-5.09.49PM.png" data-mid="241581224" border="0"  src="https://freight.cargo.site/w/1000/i/a4d1c2c819432e93c71ecefbc41cd611cee60d7861ab6ad71c6273533a170886/Screenshot-2025-12-08-at-5.09.49PM.png" /&#62;

&#60;img width="5594" height="3779" width_o="5594" height_o="3779" data-src="https://freight.cargo.site/t/original/i/3402bd2029626c76f496466b2c5e0bea6473abb64197efb7cc831d0310c09380/NYCD-NIKE_NIKE_09_08_2025-12.jpg" data-mid="241581133" border="0"  src="https://freight.cargo.site/w/1000/i/3402bd2029626c76f496466b2c5e0bea6473abb64197efb7cc831d0310c09380/NYCD-NIKE_NIKE_09_08_2025-12.jpg" /&#62;&#60;img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/6bc22d7fb48cfa2462a8759b343ddecdbd5dccf1ad5873c6722938d4e59dda14/P1572012.jpg" data-mid="241581222" border="0"  src="https://freight.cargo.site/w/1000/i/6bc22d7fb48cfa2462a8759b343ddecdbd5dccf1ad5873c6722938d4e59dda14/P1572012.jpg" /&#62;Tokito Oda&#60;img width="5448" height="3806" width_o="5448" height_o="3806" data-src="https://freight.cargo.site/t/original/i/0405cc90aa52e8cfb48d7a5f8141afbbe5d9b45f91497886cc1659ff5eafae51/NYCD-NIKE_NIKE_09_08_2025-18.jpg" data-mid="241581235" border="0"  src="https://freight.cargo.site/w/1000/i/0405cc90aa52e8cfb48d7a5f8141afbbe5d9b45f91497886cc1659ff5eafae51/NYCD-NIKE_NIKE_09_08_2025-18.jpg" /&#62;&#60;img width="5801" height="3867" width_o="5801" height_o="3867" data-src="https://freight.cargo.site/t/original/i/4cb1b78780f80e8584271228d173b05683b618615c7a6c8f0c30574798211cd7/P1571989.jpg" data-mid="241581247" border="0"  src="https://freight.cargo.site/w/1000/i/4cb1b78780f80e8584271228d173b05683b618615c7a6c8f0c30574798211cd7/P1571989.jpg" /&#62;


	Copywriter: Nate Richards Art Director: Macaihah BroussardECDs: Blair Warren, Caleb Jensen

	
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	<item>
		<title>Nike Football</title>
				
		<link>https://natexrichards.com/Nike-Football</link>

		<pubDate>Tue, 09 Dec 2025 02:55:24 +0000</pubDate>

		<dc:creator>natexrichards</dc:creator>

		<guid isPermaLink="true">https://natexrichards.com/Nike-Football</guid>

		<description>
	
	 NIKE FOOTBALL2025 Thanksgiving Day
	

	We didn’t just launch the new Vaporposite cleat on Thanksgiving Day. 
We served it up on a silver platter as the main course.


&#60;img width="4310" height="5387" width_o="4310" height_o="5387" data-src="https://freight.cargo.site/t/original/i/964d78bcc900d8d8085031a2682476af4c9b4442151ae42d24c8ecedc758ed64/20251107_NIKE_VAPORSITE4152.jpg" data-mid="241585354" border="0"  src="https://freight.cargo.site/w/1000/i/964d78bcc900d8d8085031a2682476af4c9b4442151ae42d24c8ecedc758ed64/20251107_NIKE_VAPORSITE4152.jpg" /&#62;
&#60;img width="4180" height="5225" width_o="4180" height_o="5225" data-src="https://freight.cargo.site/t/original/i/5dea1d5b56740b977dce3ee104c5a5806271ecf22cecbb5058a881df495982a9/20251107_NIKE_VAPORSITE4230.jpg" data-mid="241585355" border="0"  src="https://freight.cargo.site/w/1000/i/5dea1d5b56740b977dce3ee104c5a5806271ecf22cecbb5058a881df495982a9/20251107_NIKE_VAPORSITE4230.jpg" /&#62;
We had a butler dish out the cleats to CeeDee Lamb before his game against the Chiefs.&#38;nbsp;

&#60;img width="1440" height="1920" width_o="1440" height_o="1920" data-src="https://freight.cargo.site/t/original/i/49d3a6d8d4cdf90fcb2bcbadb16463b50ca8e594c20025ac4f818867764c0e2f/dallascowboys_1764271302_3775303773607528664_51668810.jpg" data-mid="241585419" border="0"  src="https://freight.cargo.site/w/1000/i/49d3a6d8d4cdf90fcb2bcbadb16463b50ca8e594c20025ac4f818867764c0e2f/dallascowboys_1764271302_3775303773607528664_51668810.jpg" /&#62;
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&#60;img width="1440" height="1920" width_o="1440" height_o="1920" data-src="https://freight.cargo.site/t/original/i/3a31d02303a85407e88ed3ccb79ea251f3100b2155eba8ed0f3bb20b4408dd49/dallascowboys_1764271302_3775303773624322705_51668810.jpg" data-mid="241585420" border="0"  src="https://freight.cargo.site/w/1000/i/3a31d02303a85407e88ed3ccb79ea251f3100b2155eba8ed0f3bb20b4408dd49/dallascowboys_1764271302_3775303773624322705_51668810.jpg" /&#62;
&#60;img width="1440" height="1920" width_o="1440" height_o="1920" data-src="https://freight.cargo.site/t/original/i/55be82d3b79af357719e07ebb95376327ff168a1bd18b391c9d57baa80272b1d/dallascowboys_1764271302_3775303773632671460_51668810.jpg" data-mid="241585423" border="0"  src="https://freight.cargo.site/w/1000/i/55be82d3b79af357719e07ebb95376327ff168a1bd18b391c9d57baa80272b1d/dallascowboys_1764271302_3775303773632671460_51668810.jpg" /&#62;
No surprise the whole family ate.

&#60;img width="892" height="1189" width_o="892" height_o="1189" data-src="https://freight.cargo.site/t/original/i/6e233329a93ce10c6c644c3c41f81a3acfe9c5597fd3a99b668a940fcb2512f4/blitzfits_1764300306_3775547076516776344_19587630875.jpg" data-mid="241586173" border="0"  src="https://freight.cargo.site/w/892/i/6e233329a93ce10c6c644c3c41f81a3acfe9c5597fd3a99b668a940fcb2512f4/blitzfits_1764300306_3775547076516776344_19587630875.jpg" /&#62;
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&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e206d36291cf2c924468f67d858713e7f6fec7f3cf4ec61e3f1511cf1f59ca97/nicekicks_1764264556_3775247183747567711_1310323.jpg" data-mid="241587709" border="0"  src="https://freight.cargo.site/w/1000/i/e206d36291cf2c924468f67d858713e7f6fec7f3cf4ec61e3f1511cf1f59ca97/nicekicks_1764264556_3775247183747567711_1310323.jpg" /&#62;
&#60;img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/421a248c1a8bc1dca554b26b237fbe7d61ea31c1d039c2ce5d7c0578ff01b7f7/blitzfits_1764300306_3775547076508387307_19587630875.jpg" data-mid="241588054" border="0"  src="https://freight.cargo.site/w/1000/i/421a248c1a8bc1dca554b26b237fbe7d61ea31c1d039c2ce5d7c0578ff01b7f7/blitzfits_1764300306_3775547076508387307_19587630875.jpg" /&#62;
&#60;img width="1440" height="1801" width_o="1440" height_o="1801" data-src="https://freight.cargo.site/t/original/i/0f3667e29679c2e750b23c18bb3f2287f23c81e7081256375c5a4a5f305029a8/soleretriever_1764264597_3775247524325078697_7333815028.jpg" data-mid="241587605" border="0"  src="https://freight.cargo.site/w/1000/i/0f3667e29679c2e750b23c18bb3f2287f23c81e7081256375c5a4a5f305029a8/soleretriever_1764264597_3775247524325078697_7333815028.jpg" /&#62;


	Copywriter: Myles AndrewsCDs: Nate Richards, Macaihah BroussardECDs: Blair Warren, Caleb Jensen

	
</description>
		
	</item>
		
		
	<item>
		<title>McD's Adult Happy Meal</title>
				
		<link>https://natexrichards.com/McD-s-Adult-Happy-Meal</link>

		<pubDate>Tue, 09 Jan 2024 19:08:36 +0000</pubDate>

		<dc:creator>natexrichards</dc:creator>

		<guid isPermaLink="true">https://natexrichards.com/McD-s-Adult-Happy-Meal</guid>

		<description>
	
	 McDonald’s&#38;nbsp;
Adult Happy Meal 

Global Campaign
	

	One day you ordered a Happy Meal for the last time and you didn’t even know it. Sad!&#38;nbsp;
The Kerwin Frost Box lets you experience that same childlike joy. Just with a Big Mac and a face-tatted McNugget Buddy inside.&#38;nbsp;
 

THE KERWIN FROST BOX

&#60;img width="1349" height="1687" width_o="1349" height_o="1687" data-src="https://freight.cargo.site/t/original/i/5739ad865894f0f41766405e1dc0a4dd0edde6a6c9e72f1b098d2218bb6ebcfe/Kerwin_HeroImage.jpeg" data-mid="201235404" border="0"  src="https://freight.cargo.site/w/1000/i/5739ad865894f0f41766405e1dc0a4dd0edde6a6c9e72f1b098d2218bb6ebcfe/Kerwin_HeroImage.jpeg" /&#62;

︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
We reimagined the iconic McNugget Buddies after a 25-year hiatus.

&#60;img width="1796" height="692" width_o="1796" height_o="692" data-src="https://freight.cargo.site/t/original/i/31146a8c6ad69d372f5fdb1cab4001be5c5bf0e5a5f8704a7b4c34570a67eeaf/Screen-Shot-2024-01-09-at-4.12.51-PM.png" data-mid="201247246" border="0"  src="https://freight.cargo.site/w/1000/i/31146a8c6ad69d372f5fdb1cab4001be5c5bf0e5a5f8704a7b4c34570a67eeaf/Screen-Shot-2024-01-09-at-4.12.51-PM.png" /&#62;
One Buddy came in every box, along with a custom trading card.

&#60;img width="702" height="960" width_o="702" height_o="960" data-src="https://freight.cargo.site/t/original/i/149f24a338e1afa4877d919a64221fc127adf06f46aed195525684b351c7c067/KerwinCard_Front.png" data-mid="201248359" border="0"  src="https://freight.cargo.site/w/702/i/149f24a338e1afa4877d919a64221fc127adf06f46aed195525684b351c7c067/KerwinCard_Front.png" /&#62;
&#60;img width="704" height="960" width_o="704" height_o="960" data-src="https://freight.cargo.site/t/original/i/7f1db1af0e3d8f376d7cf3c53b14ddf61451e3d86a81713bc343b5cd6009d831/KerwinCard_Back.png" data-mid="201248363" border="0"  src="https://freight.cargo.site/w/704/i/7f1db1af0e3d8f376d7cf3c53b14ddf61451e3d86a81713bc343b5cd6009d831/KerwinCard_Back.png" /&#62;
&#60;img width="706" height="960" width_o="706" height_o="960" data-src="https://freight.cargo.site/t/original/i/04c37c3f70246d8239e9c7d540cd01eef4ef2e17049456ca9cc6963de779e645/BrrrickCard_Front.png" data-mid="201248395" border="0"  src="https://freight.cargo.site/w/706/i/04c37c3f70246d8239e9c7d540cd01eef4ef2e17049456ca9cc6963de779e645/BrrrickCard_Front.png" /&#62;
&#60;img width="704" height="960" width_o="704" height_o="960" data-src="https://freight.cargo.site/t/original/i/c424e709c1d0b120c242a5c0d869ffcc3467cf909d32578918bc117ad9178a98/BrrrickCard_Back.png" data-mid="201248430" border="0"  src="https://freight.cargo.site/w/704/i/c424e709c1d0b120c242a5c0d869ffcc3467cf909d32578918bc117ad9178a98/BrrrickCard_Back.png" /&#62;
&#60;img width="702" height="958" width_o="702" height_o="958" data-src="https://freight.cargo.site/t/original/i/403428fc68af422ac3008a8f7b2f035b9033a2fe3585cdaf7b6ca2b2bcb05fac/DarlaCard_Front.png" data-mid="201248433" border="0"  src="https://freight.cargo.site/w/702/i/403428fc68af422ac3008a8f7b2f035b9033a2fe3585cdaf7b6ca2b2bcb05fac/DarlaCard_Front.png" /&#62;
&#60;img width="708" height="960" width_o="708" height_o="960" data-src="https://freight.cargo.site/t/original/i/62560280393a4b3505e76585f199fba39372c6b94b54b5c324d98bf4d3d0c278/DarlaCard_Back.png" data-mid="201248443" border="0"  src="https://freight.cargo.site/w/708/i/62560280393a4b3505e76585f199fba39372c6b94b54b5c324d98bf4d3d0c278/DarlaCard_Back.png" /&#62;
&#60;img width="706" height="962" width_o="706" height_o="962" data-src="https://freight.cargo.site/t/original/i/00dd9c5774af8f9eb6ca41c9e2dc0f09f4a54b20e408396d048a786b7e16fe4d/WaffCard_Front.png" data-mid="201248464" border="0"  src="https://freight.cargo.site/w/706/i/00dd9c5774af8f9eb6ca41c9e2dc0f09f4a54b20e408396d048a786b7e16fe4d/WaffCard_Front.png" /&#62;
&#60;img width="706" height="962" width_o="706" height_o="962" data-src="https://freight.cargo.site/t/original/i/27df2cc5e8a5484fc48ff831dea978da0ddeb990dfccc85846cef9653d879cc1/WaffCard_Back.png" data-mid="201248470" border="0"  src="https://freight.cargo.site/w/706/i/27df2cc5e8a5484fc48ff831dea978da0ddeb990dfccc85846cef9653d879cc1/WaffCard_Back.png" /&#62;
&#60;img width="704" height="962" width_o="704" height_o="962" data-src="https://freight.cargo.site/t/original/i/a84279d42aaaff2a19b2384a20e98786dab21351acee3e415968ee5717a119fc/MoeCard_Back.png" data-mid="201248853" border="0"  src="https://freight.cargo.site/w/704/i/a84279d42aaaff2a19b2384a20e98786dab21351acee3e415968ee5717a119fc/MoeCard_Back.png" /&#62;
&#60;img width="706" height="960" width_o="706" height_o="960" data-src="https://freight.cargo.site/t/original/i/f1f8d539f69ed48bd4d328bee0da68954ea8528c7a10450b0c60a41b90279f2b/BerniceCard_Back.png" data-mid="201248482" border="0"  src="https://freight.cargo.site/w/706/i/f1f8d539f69ed48bd4d328bee0da68954ea8528c7a10450b0c60a41b90279f2b/BerniceCard_Back.png" /&#62;
&#60;img width="704" height="964" width_o="704" height_o="964" data-src="https://freight.cargo.site/t/original/i/3b01f0f8212426ef091842ca5da1844a6a417ea00b5cb4667a91bde5db3a14dc/BerniceCard_Front.png" data-mid="201248487" border="0"  src="https://freight.cargo.site/w/704/i/3b01f0f8212426ef091842ca5da1844a6a417ea00b5cb4667a91bde5db3a14dc/BerniceCard_Front.png" /&#62;
&#60;img width="702" height="960" width_o="702" height_o="960" data-src="https://freight.cargo.site/t/original/i/bc2a5322732e27aae08010c14f643b44da5dea1d84988da1ba8dcad6390de8b9/MoeCard_Front-.png" data-mid="201248725" border="0"  src="https://freight.cargo.site/w/702/i/bc2a5322732e27aae08010c14f643b44da5dea1d84988da1ba8dcad6390de8b9/MoeCard_Front-.png" /&#62;

︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎

FILM
Taking inspo from the multi-genre box design, we tapped director&#38;nbsp;Dan Streit and Stoopid Buddy Stoodios
 to create a stop motion, mixed media film introducing the Buddies and their ficitional town called Frost Way.&#38;nbsp;


︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎

SOCIALWe wanted to give fans a deeper look into the Buddies’ lives in Frost Way, 
so we created an IG account just for them: @mcnuggetbudds. &#38;nbsp;
The account gained nearly 20K followers in less than two weeks.
&#60;img width="840" height="1382" width_o="840" height_o="1382" data-src="https://freight.cargo.site/t/original/i/a9ad2cf2bf9120247876d27c4f2b9134028ca8975a3ccf71aa88670bea7a90d0/0-7.jpg" data-mid="201380308" border="0"  src="https://freight.cargo.site/w/840/i/a9ad2cf2bf9120247876d27c4f2b9134028ca8975a3ccf71aa88670bea7a90d0/0-7.jpg" /&#62;
&#60;img width="840" height="1382" width_o="840" height_o="1382" data-src="https://freight.cargo.site/t/original/i/6537a80a7b5f42c5c2f3b8ad319c61c6939239cd58ff811ca760907432b566fa/0-1.jpg" data-mid="201380282" border="0"  src="https://freight.cargo.site/w/840/i/6537a80a7b5f42c5c2f3b8ad319c61c6939239cd58ff811ca760907432b566fa/0-1.jpg" /&#62;
&#60;img width="841" height="1382" width_o="841" height_o="1382" data-src="https://freight.cargo.site/t/original/i/1d5e621b42491e98d726b1db1c5ef646e37bf316d10dc0efb9cb237481639833/0-6.jpg" data-mid="201380275" border="0"  src="https://freight.cargo.site/w/841/i/1d5e621b42491e98d726b1db1c5ef646e37bf316d10dc0efb9cb237481639833/0-6.jpg" /&#62;
&#60;img width="841" height="1382" width_o="841" height_o="1382" data-src="https://freight.cargo.site/t/original/i/82c6d1847d3963eec9a403a5333eb4163494bf34b95eed8ba0e629576e431c2c/0-8.jpg" data-mid="201380270" border="0"  src="https://freight.cargo.site/w/841/i/82c6d1847d3963eec9a403a5333eb4163494bf34b95eed8ba0e629576e431c2c/0-8.jpg" /&#62;
&#60;img width="840" height="1382" width_o="840" height_o="1382" data-src="https://freight.cargo.site/t/original/i/442b755e047ea079874630b99b70d8324ecfc2e6cf44de31585b92ae16646fdc/0-2.jpg" data-mid="201380252" border="0"  src="https://freight.cargo.site/w/840/i/442b755e047ea079874630b99b70d8324ecfc2e6cf44de31585b92ae16646fdc/0-2.jpg" /&#62;
&#60;img width="832" height="1382" width_o="832" height_o="1382" data-src="https://freight.cargo.site/t/original/i/3acb46cb37ed850f679a9204a4293704362f9ef51f7cc5bda9674e9ee21b77cc/0.jpg" data-mid="201380233" border="0"  src="https://freight.cargo.site/w/832/i/3acb46cb37ed850f679a9204a4293704362f9ef51f7cc5bda9674e9ee21b77cc/0.jpg" /&#62;
&#60;img width="839" height="1382" width_o="839" height_o="1382" data-src="https://freight.cargo.site/t/original/i/a2808e2a42fe7dd7bc683a3f37ff92ec4f18e02d7f1447a6957910f39ad3df1c/0-5.jpg" data-mid="201380231" border="0"  src="https://freight.cargo.site/w/839/i/a2808e2a42fe7dd7bc683a3f37ff92ec4f18e02d7f1447a6957910f39ad3df1c/0-5.jpg" /&#62;
&#60;img width="844" height="1382" width_o="844" height_o="1382" data-src="https://freight.cargo.site/t/original/i/bcfda79b851f74b6b21bf848b87321e55dbd49d83b03c643637f19f4da70acdd/0-3.jpg" data-mid="201380216" border="0"  src="https://freight.cargo.site/w/844/i/bcfda79b851f74b6b21bf848b87321e55dbd49d83b03c643637f19f4da70acdd/0-3.jpg" /&#62;
&#60;img width="839" height="1382" width_o="839" height_o="1382" data-src="https://freight.cargo.site/t/original/i/e8d0af4bb4803530233a076d241bb8905a270c1d873400278b17ee831f11c3e3/0-4.jpg" data-mid="201380196" border="0"  src="https://freight.cargo.site/w/839/i/e8d0af4bb4803530233a076d241bb8905a270c1d873400278b17ee831f11c3e3/0-4.jpg" /&#62;


︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
EXPERIENTIAL&#38;nbsp;
At Art Basel Miami we let fans step inside an oversized Kerwin Frost Box to experience the magic of Frost Way.

&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/048912869855365c6f2926436e504841ea46eda69567d17e1916ccc41ac9234c/AB_Exterior-.jpeg" data-mid="201495351" border="0"  src="https://freight.cargo.site/w/1000/i/048912869855365c6f2926436e504841ea46eda69567d17e1916ccc41ac9234c/AB_Exterior-.jpeg" /&#62;
&#60;img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/8e1bf58fd50d99f581a429149e7f1127a49bf6d06d0d251ca8d827b2909b9b33/WelcomeToFrostWay.jpeg" data-mid="201496484" border="0"  src="https://freight.cargo.site/w/1000/i/8e1bf58fd50d99f581a429149e7f1127a49bf6d06d0d251ca8d827b2909b9b33/WelcomeToFrostWay.jpeg" /&#62;
&#60;img width="1500" height="1001" width_o="1500" height_o="1001" data-src="https://freight.cargo.site/t/original/i/8860a57558cf6ccb78db5c1d4ecb6aaf636a63711a9c15ada01e2fcec40a8f39/McRig.jpeg" data-mid="201496636" border="0"  src="https://freight.cargo.site/w/1000/i/8860a57558cf6ccb78db5c1d4ecb6aaf636a63711a9c15ada01e2fcec40a8f39/McRig.jpeg" /&#62;
&#60;img width="1500" height="1018" width_o="1500" height_o="1018" data-src="https://freight.cargo.site/t/original/i/71344302020ea07ef5c02bc9d1cccaa26c991b59c7db3e140ff6ccbc0e1490a3/AB_Boxes.jpeg" data-mid="201496544" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/71344302020ea07ef5c02bc9d1cccaa26c991b59c7db3e140ff6ccbc0e1490a3/AB_Boxes.jpeg" /&#62;
&#60;img width="4300" height="3239" width_o="4300" height_o="3239" data-src="https://freight.cargo.site/t/original/i/66d68c6e2af8a6f734013a59b1dca2fc0086d640bd9e41f2e868d960e8925127/KerwinIRL.jpeg" data-mid="201496724" border="0" data-scale="62" src="https://freight.cargo.site/w/1000/i/66d68c6e2af8a6f734013a59b1dca2fc0086d640bd9e41f2e868d960e8925127/KerwinIRL.jpeg" /&#62;
&#60;img width="4300" height="3101" width_o="4300" height_o="3101" data-src="https://freight.cargo.site/t/original/i/8471561240d619ebe60c011a37950861ec1a4bb1931aefa240995e3dca573396/2ywJrz8R.jpg" data-mid="201495708" border="0"  src="https://freight.cargo.site/w/1000/i/8471561240d619ebe60c011a37950861ec1a4bb1931aefa240995e3dca573396/2ywJrz8R.jpg" /&#62;

︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎FAN CREATIONSThis campaign got love from celebs like Kim Kardashian and Tyler The Creator, but the highest praise was all the wild creations the fans made from the meal.
 

&#60;img width="750" height="936" width_o="750" height_o="936" data-src="https://freight.cargo.site/t/original/i/b2adc10e84bf039a3645d09545dd3d6f105381c25ab91a67ce2e6ff8c27c018f/FanCreation6.jpeg" data-mid="201497402" border="0"  src="https://freight.cargo.site/w/750/i/b2adc10e84bf039a3645d09545dd3d6f105381c25ab91a67ce2e6ff8c27c018f/FanCreation6.jpeg" /&#62;
&#60;img width="983" height="983" width_o="983" height_o="983" data-src="https://freight.cargo.site/t/original/i/664d8d33412d94e7fa3847b8d15626673e089be6dd8a9aa6634c48885f5badd5/_image__-_9679240.jpg" data-mid="204588579" border="0"  src="https://freight.cargo.site/w/983/i/664d8d33412d94e7fa3847b8d15626673e089be6dd8a9aa6634c48885f5badd5/_image__-_9679240.jpg" /&#62;
&#60;img width="750" height="938" width_o="750" height_o="938" data-src="https://freight.cargo.site/t/original/i/3ec80fe971ec05791d3d80d263be79fd24fa16f11632eea014d18101a9ce881d/FanCreation3.jpeg" data-mid="201497395" border="0"  src="https://freight.cargo.site/w/750/i/3ec80fe971ec05791d3d80d263be79fd24fa16f11632eea014d18101a9ce881d/FanCreation3.jpeg" /&#62;
&#60;img width="750" height="1000" width_o="750" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5ea887709f215727107a5ad112a9bbfc5327306777efadf2d67d94ec01b52032/FanCreation5.jpeg" data-mid="201497401" border="0"  src="https://freight.cargo.site/w/750/i/5ea887709f215727107a5ad112a9bbfc5327306777efadf2d67d94ec01b52032/FanCreation5.jpeg" /&#62;
&#60;img width="1020" height="1374" width_o="1020" height_o="1374" data-src="https://freight.cargo.site/t/original/i/cb7aed671ae70e94f24b2aeaac619f5b563b4d807049a5b0d2cd3ce4f725f092/screenshot_2024-01-16_at_9.26.24_am.png" data-mid="204588582" border="0"  src="https://freight.cargo.site/w/1000/i/cb7aed671ae70e94f24b2aeaac619f5b563b4d807049a5b0d2cd3ce4f725f092/screenshot_2024-01-16_at_9.26.24_am.png" /&#62;
&#60;img width="1028" height="1822" width_o="1028" height_o="1822" data-src="https://freight.cargo.site/t/original/i/3267666132e702fa1a31793b004851b5fb3b98cf78a8ae35fff9a6828e5fec65/screenshot_2024-01-16_at_9.22.09_am.png" data-mid="204588585" border="0"  src="https://freight.cargo.site/w/1000/i/3267666132e702fa1a31793b004851b5fb3b98cf78a8ae35fff9a6828e5fec65/screenshot_2024-01-16_at_9.22.09_am.png" /&#62;
&#60;img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/8b02434d654d8ecf7bbd4d202e4f032e329ed36bbac8074125346791af1fe733/FanCreation2.jpeg" data-mid="201497381" border="0"  src="https://freight.cargo.site/w/750/i/8b02434d654d8ecf7bbd4d202e4f032e329ed36bbac8074125346791af1fe733/FanCreation2.jpeg" /&#62;
&#60;img width="750" height="1086" width_o="750" height_o="1086" data-src="https://freight.cargo.site/t/original/i/7be7d9870a8658f155aa4d17ad21d7b7291a1ae4685bc0aa68eb87d97a9a0807/FanCreation4.jpeg" data-mid="201497399" border="0"  src="https://freight.cargo.site/w/750/i/7be7d9870a8658f155aa4d17ad21d7b7291a1ae4685bc0aa68eb87d97a9a0807/FanCreation4.jpeg" /&#62;
&#60;img width="750" height="938" width_o="750" height_o="938" data-src="https://freight.cargo.site/t/original/i/7c706883179b905b66002732e1a17f6e2fee13d1f54f4a5ff4a8d41b552436e4/FanCreation7.jpeg" data-mid="201497410" border="0"  src="https://freight.cargo.site/w/750/i/7c706883179b905b66002732e1a17f6e2fee13d1f54f4a5ff4a8d41b552436e4/FanCreation7.jpeg" /&#62;
&#60;img width="870" height="785" width_o="870" height_o="785" data-src="https://freight.cargo.site/t/original/i/0a4a946523947684eb460c419499e2be02c0b950cda38885ef617bc6ba50484d/fancreation9.jpeg" data-mid="201497657" border="0"  src="https://freight.cargo.site/w/870/i/0a4a946523947684eb460c419499e2be02c0b950cda38885ef617bc6ba50484d/fancreation9.jpeg" /&#62;

︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
&#38;nbsp;
THE GOLDEN NUGGETOh! We also snuck a Golden Nugget into some of the boxes. It sold for more than the price of real gold on ebay.
&#60;img width="748" height="1036" width_o="748" height_o="1036" data-src="https://freight.cargo.site/t/original/i/62030a9cc73f533230cfdf21c02605806a07bd2deb876ce2cf2cc5ef7946509f/screen_shot_2023-12-13_at_1.26.49_pm.png" data-mid="201498934" border="0"  src="https://freight.cargo.site/w/748/i/62030a9cc73f533230cfdf21c02605806a07bd2deb876ce2cf2cc5ef7946509f/screen_shot_2023-12-13_at_1.26.49_pm.png" /&#62;


	Copywriter: Nate Richards &#38;nbsp;Art Director: Macaihah BroussardCreative Directors: Brandon Henderson, Marques Gartrell&#38;nbsp;

	/featured in/

USA Today
HYPEBEAST
HIGHSNOBIETY&#38;nbsp;
PAPER MagComplex 
Delish 
AdWeek 
AdAge
	

</description>
		
	</item>
		
		
	<item>
		<title>OCULUS</title>
				
		<link>https://natexrichards.com/OCULUS</link>

		<pubDate>Sun, 11 Jul 2021 21:15:41 +0000</pubDate>

		<dc:creator>natexrichards</dc:creator>

		<guid isPermaLink="true">https://natexrichards.com/OCULUS</guid>

		<description>
	
	 OCULUS2021 Tokyo Olympics Campaign

	
	Pro skater Tyshawn Jones and his crew skate like no other because they learned like no other—
through video games. In that world, limits don’t exist.


&#60;img width="1920" height="696" width_o="1920" height_o="696" data-src="https://freight.cargo.site/t/original/i/214ac81d4c712224855c27f8c5a4c1e9cfc7cceead8393aebda8bd0f1ecb1b3e/deck_oculus.jpg" data-mid="140300385" border="0"  src="https://freight.cargo.site/w/1000/i/214ac81d4c712224855c27f8c5a4c1e9cfc7cceead8393aebda8bd0f1ecb1b3e/deck_oculus.jpg" /&#62;


	Copywriters: Nate Richards, 
Benjamin Hinamanu Art Directors: Macaihah Broussard, Sarah KaraCreative Directors: Thom Glover, Paul Meates


	/featured in/
MAA Ad of the Week
AdWeek
AdAge
The Drum
The Berrics
It’s Nice ThatMuse by Clio
More About Advertising

Little Black Book
Creative Review
Shots
	
</description>
		
	</item>
		
		
	<item>
		<title>BUDWEISER</title>
				
		<link>https://natexrichards.com/BUDWEISER</link>

		<pubDate>Fri, 29 Jul 2022 16:46:21 +0000</pubDate>

		<dc:creator>natexrichards</dc:creator>

		<guid isPermaLink="true">https://natexrichards.com/BUDWEISER</guid>

		<description>
	
	 BUDWEISER2022 Global World Cup Campaign
	

	When your beer gets banned from the biggest global sporting event and millions of cold ones are stuck in a warehouse in Qatar, you simply announce you’re giving it all away to the winning country. And then you sprint around the globe to somehow make it happen.&#38;nbsp;


	CASE STUDY
2023 Cannes Titanium Lion


︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎


&#60;img width="1179" height="1401" width_o="1179" height_o="1401" data-src="https://freight.cargo.site/t/original/i/83db8dcea50e775337c0e5ba7e74a1c69737562d06a6ec1703ac54ed0745ec29/WhatsApp-Image-2022-12-06-at-11.23.59-AM.jpeg" data-mid="215457545" border="0"  src="https://freight.cargo.site/w/1000/i/83db8dcea50e775337c0e5ba7e74a1c69737562d06a6ec1703ac54ed0745ec29/WhatsApp-Image-2022-12-06-at-11.23.59-AM.jpeg" /&#62;
&#60;img width="1064" height="1412" width_o="1064" height_o="1412" data-src="https://freight.cargo.site/t/original/i/fc687b1d7852ccabc4615d02dfee0ecb3445c9f88b31910fc343c71dc0313d15/screen_shot_2022-12-12_at_11.31.47_am.png" data-mid="215457554" border="0"  src="https://freight.cargo.site/w/1000/i/fc687b1d7852ccabc4615d02dfee0ecb3445c9f88b31910fc343c71dc0313d15/screen_shot_2022-12-12_at_11.31.47_am.png" /&#62;
&#60;img width="4096" height="2731" width_o="4096" height_o="2731" data-src="https://freight.cargo.site/t/original/i/02fe581fc3c0b28713094c52540ae03f2b036187006bd8f06a1320b6b08918c1/FkSlnjhXoAEFyYq.jpg" data-mid="215457555" border="0"  src="https://freight.cargo.site/w/1000/i/02fe581fc3c0b28713094c52540ae03f2b036187006bd8f06a1320b6b08918c1/FkSlnjhXoAEFyYq.jpg" /&#62;
&#60;img width="1074" height="1600" width_o="1074" height_o="1600" data-src="https://freight.cargo.site/t/original/i/b17aa746e6a068bacd1992f4b86e41bfc3a0ec8bafe57340dab595dbe1bd0fa8/WhatsApp-Image-2022-12-06-at-11.24.00-AM.jpeg" data-mid="215457549" border="0"  src="https://freight.cargo.site/w/1000/i/b17aa746e6a068bacd1992f4b86e41bfc3a0ec8bafe57340dab595dbe1bd0fa8/WhatsApp-Image-2022-12-06-at-11.24.00-AM.jpeg" /&#62;
&#60;img width="2500" height="1360" width_o="2500" height_o="1360" data-src="https://freight.cargo.site/t/original/i/3978d0f5fab2082a0a12619aa883a2583ed696268884d7a407378211aea38782/Screen-Shot-2023-12-21-at-3.23.10-PM.png" data-mid="215457563" border="0"  src="https://freight.cargo.site/w/1000/i/3978d0f5fab2082a0a12619aa883a2583ed696268884d7a407378211aea38782/Screen-Shot-2023-12-21-at-3.23.10-PM.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/257e26f2f618b23c9f3060bde977d1e7c77bf535a768d4c191aca1a52131b3c9/FkMeukmXwAETw8-.jpg" data-mid="215457529" border="0"  src="https://freight.cargo.site/w/1000/i/257e26f2f618b23c9f3060bde977d1e7c77bf535a768d4c191aca1a52131b3c9/FkMeukmXwAETw8-.jpg" /&#62;


	Copywriter: Nate Richards &#38;nbsp;Art Director: Jeffrey RozmanCreative Directors: Rose Sacktor, Rafael Melo

	/featured in/
New York Times

Wall Street JournalCNN
 The Drum
Sports Illustrated


</description>
		
	</item>
		
		
	<item>
		<title>INSTAGRAM</title>
				
		<link>https://natexrichards.com/INSTAGRAM</link>

		<pubDate>Sat, 24 Jul 2021 20:36:04 +0000</pubDate>

		<dc:creator>natexrichards</dc:creator>

		<guid isPermaLink="true">https://natexrichards.com/INSTAGRAM</guid>

		<description>
	
	 INSTAGRAM2021 Tokyo Olympics Campaign

	
	The No Comply is a simple skate trick that was invented in the ‘90s. 
But recently a new wave of skaters has made it entirely their own. 

This is their story, told by them (and written by ✋).

&#60;img width="1920" height="696" width_o="1920" height_o="696" data-src="https://freight.cargo.site/t/original/i/17f8c5c0ee301eff0df65eee1916dbf1b02735e6ecf01c75a76a6477880fe091/deck_nocomply.jpg" data-mid="140301546" border="0"  src="https://freight.cargo.site/w/1000/i/17f8c5c0ee301eff0df65eee1916dbf1b02735e6ecf01c75a76a6477880fe091/deck_nocomply.jpg" /&#62;


	Copywriter: Nate RichardsArt Director: Macaihah BroussardCreative Directors: Thom Glover, Paul Meates


	/featured in/

ADWEEK
AdAge

The Drum

The Berrics

It’s Nice ThatMuse by Clio

More About Advertising

Little Black Book

Creative Review

Shots
	
</description>
		
	</item>
		
		
	<item>
		<title>MCDS CANADA</title>
				
		<link>https://natexrichards.com/MCDS-CANADA</link>

		<pubDate>Mon, 29 Jul 2024 19:18:25 +0000</pubDate>

		<dc:creator>natexrichards</dc:creator>

		<guid isPermaLink="true">https://natexrichards.com/MCDS-CANADA</guid>

		<description>
	
	 McDonald’s CanadaBrand Campaign
	

	Chicken McNuggets taste like a throwback to a different era.

So we created The Throwback Meal which is pretty much a time machine 
to the glory days of the
‘80s, ‘90s and ‘00s.&#38;nbsp;


THE THROWBACK MEAL
&#60;img width="2390" height="1340" width_o="2390" height_o="1340" data-src="https://freight.cargo.site/t/original/i/29c893049ee7413f473bc821536ec91644114667f40d03fd2fac1ccadf7f485f/Screen-Shot-2024-07-29-at-12.48.45-PM.png" data-mid="215460063" border="0"  src="https://freight.cargo.site/w/1000/i/29c893049ee7413f473bc821536ec91644114667f40d03fd2fac1ccadf7f485f/Screen-Shot-2024-07-29-at-12.48.45-PM.png" /&#62;


The meal came with three new sauces, each inspired by the flavor of the given era.

&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/346c11eb4eeae232cd13047464afd92b500bf4494020ac509611f049575b54eb/6-ezgif.com-video-to-gif-converter.gif" data-mid="231731557" border="0"  src="https://freight.cargo.site/w/800/i/346c11eb4eeae232cd13047464afd92b500bf4494020ac509611f049575b54eb/6-ezgif.com-video-to-gif-converter.gif" /&#62;

︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
FILMWe launched the meal with a three-in-one throwback spot inspired by each era, much like the sauces themselves.

︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
PACKAGINGWe took the best design elements from McDonald’s in the ‘80s, ‘90s and ‘00s and mashed them together on our packaging.
&#60;img width="691" height="728" width_o="691" height_o="728" data-src="https://freight.cargo.site/t/original/i/bac69eceb94c7f378f84f288f51050194364dc5156ba841e9532725e9b0af53a/mcd_-_retro_med_cups.jpg" data-mid="215460904" border="0"  src="https://freight.cargo.site/w/691/i/bac69eceb94c7f378f84f288f51050194364dc5156ba841e9532725e9b0af53a/mcd_-_retro_med_cups.jpg" /&#62;
&#60;img width="735" height="1146" width_o="735" height_o="1146" data-src="https://freight.cargo.site/t/original/i/6b383c5d4f8ca2e9775f60751312c21b08325039e5a834f3594df0dd979ee72d/mcd_-_retro_carry_bag.jpg" data-mid="215460905" border="0"  src="https://freight.cargo.site/w/735/i/6b383c5d4f8ca2e9775f60751312c21b08325039e5a834f3594df0dd979ee72d/mcd_-_retro_carry_bag.jpg" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/afb729c2d2b4e0b33a39961a22b8edf497f19b21048d15766f1e7571e3ff049d/throwback_logo_sources.jpg" data-mid="215460897" border="0"  src="https://freight.cargo.site/w/1000/i/afb729c2d2b4e0b33a39961a22b8edf497f19b21048d15766f1e7571e3ff049d/throwback_logo_sources.jpg" /&#62;
&#60;img width="946" height="668" width_o="946" height_o="668" data-src="https://freight.cargo.site/t/original/i/bd6263ec434e2061902d21462a18fe9ba717954d46f906f837c89b848923d3ac/mcd_-_retro_6pc___10pc_mcnuggets.jpg" data-mid="215460903" border="0"  src="https://freight.cargo.site/w/946/i/bd6263ec434e2061902d21462a18fe9ba717954d46f906f837c89b848923d3ac/mcd_-_retro_6pc___10pc_mcnuggets.jpg" /&#62;

︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎OOHYou’ll have to believe me when I say this is the Times Square of Canada.


&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/a82b16bcfa59e23bc8cad268dc1fbde590b82698c6a04759396d2051db7299bd/ezgif.com-video-to-gif-converter-copy.gif" data-mid="231731452" border="0"  src="https://freight.cargo.site/w/800/i/a82b16bcfa59e23bc8cad268dc1fbde590b82698c6a04759396d2051db7299bd/ezgif.com-video-to-gif-converter-copy.gif" /&#62;
And this is the “middle of nowhere on the highway” of Canada.

&#60;img width="1024" height="768" width_o="1024" height_o="768" data-src="https://freight.cargo.site/t/original/i/ae2aa576804168084f7695284d288b449b7bfd5e1454a80e692864d33db5f5c7/5146-C11.jpg" data-mid="215461348" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ae2aa576804168084f7695284d288b449b7bfd5e1454a80e692864d33db5f5c7/5146-C11.jpg" /&#62;


	Copywriter: Nate RichardsArt Director: Macaihah BroussardCreative Directors: Rose Sacktor, Paddy Treacy
	
	
</description>
		
	</item>
		
		
	<item>
		<title>HENNESSY X NBA</title>
				
		<link>https://natexrichards.com/HENNESSY-X-NBA</link>

		<pubDate>Sat, 24 Jul 2021 20:38:03 +0000</pubDate>

		<dc:creator>natexrichards</dc:creator>

		<guid isPermaLink="true">https://natexrichards.com/HENNESSY-X-NBA</guid>

		<description>
	
	 HENNESSY X NBABrand Platform Launch

	
	Launching Hennessy x NBA’s first platform, Make Moves That 
Start Movements, by celebrating the NBA community’s audacity
 to take the game far beyond the court.&#38;nbsp;


︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎

House of Moves
For 2022 All-Star Weekend, we created a virtual museum to showcase some of the moves starting movements within the NBA Community.


The Museum was complete with a virtual art gallery and a performance by GUNNA.

&#60;img width="2880" height="1540" width_o="2880" height_o="1540" data-src="https://freight.cargo.site/t/original/i/962103321cf854829647d48ce54f52b6641cf2e219dc497c1e89345cd821400b/HNY_art-gallery.jpeg" data-mid="137622045" border="0"  src="https://freight.cargo.site/w/1000/i/962103321cf854829647d48ce54f52b6641cf2e219dc497c1e89345cd821400b/HNY_art-gallery.jpeg" /&#62;&#60;img width="1904" height="1036" width_o="1904" height_o="1036" data-src="https://freight.cargo.site/t/original/i/068fa66e71d9cb6a6c902c41c0e6b9269d5571c9f8676361f27990b0a1dc7a93/Screen-Shot-2022-03-26-at-10.47.39-AM.png" data-mid="137622040" border="0"  src="https://freight.cargo.site/w/1000/i/068fa66e71d9cb6a6c902c41c0e6b9269d5571c9f8676361f27990b0a1dc7a93/Screen-Shot-2022-03-26-at-10.47.39-AM.png" /&#62;
&#60;img width="2880" height="1540" width_o="2880" height_o="1540" data-src="https://freight.cargo.site/t/original/i/a32705ababfee9f86286604612dc22f6681ceb2dd48373e28751994c3767e9ae/HNY_HOMBar.jpeg" data-mid="137622033" border="0"  src="https://freight.cargo.site/w/1000/i/a32705ababfee9f86286604612dc22f6681ceb2dd48373e28751994c3767e9ae/HNY_HOMBar.jpeg" /&#62;
Apparently a famous wing spot in Atlanta still has this sign in their restaurant. A true stamp of approval. &#38;nbsp;
&#60;img width="1170" height="1318" width_o="1170" height_o="1318" data-src="https://freight.cargo.site/t/original/i/5387c1f1ef6930c725f20f67a04e98849da09b4334495b6030cbe80b16c1c1b3/img_9693.jpg" data-mid="215465663" border="0"  src="https://freight.cargo.site/w/1000/i/5387c1f1ef6930c725f20f67a04e98849da09b4334495b6030cbe80b16c1c1b3/img_9693.jpg" /&#62;


	Copywriter: Nate RichardsArt Director: Macaihah Broussard Creative Director: Haywood Watkins IIIGlobal Head of Art: Alexander Nowak


	/featured in/Campaign 

HYPEBEAST 

Black Enterprise
The Breakfast Club
</description>
		
	</item>
		
		
	<item>
		<title>COSMCS</title>
				
		<link>https://natexrichards.com/COSMCS</link>

		<pubDate>Wed, 31 Aug 2022 23:00:28 +0000</pubDate>

		<dc:creator>natexrichards</dc:creator>

		<guid isPermaLink="true">https://natexrichards.com/COSMCS</guid>

		<description>
	
	 COSMC’S
Brand Launch
	

We had the honor of launching McDonald’s first ever sub-brand, which we named after 
an obscure orange alien from McDonaldland.

&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/ce313af5aa5175300d02f1b2f22ff0de9c0e5c3aec6ce1cca77f5ac960cd48e4/169mcmoon.jpg" data-mid="231836614" border="0"  src="https://freight.cargo.site/w/1000/i/ce313af5aa5175300d02f1b2f22ff0de9c0e5c3aec6ce1cca77f5ac960cd48e4/169mcmoon.jpg" /&#62;
&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/d0faeb0843c0fac6cdc9d8c474530ec7622213e355f398b3f3d076b41c9c7c06/sign.png" data-mid="231724536" border="0"  src="https://freight.cargo.site/w/1000/i/d0faeb0843c0fac6cdc9d8c474530ec7622213e355f398b3f3d076b41c9c7c06/sign.png" /&#62;
&#60;img width="593" height="1083" width_o="593" height_o="1083" data-src="https://freight.cargo.site/t/original/i/279d599aa15cc679e7a09208efb15eee29a37e7b94dd64e71663ec68fde587c5/cosMcBounce.gif" data-mid="231836690" border="0"  src="https://freight.cargo.site/w/593/i/279d599aa15cc679e7a09208efb15eee29a37e7b94dd64e71663ec68fde587c5/cosMcBounce.gif" /&#62;


	︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
FILMS

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OOH
&#60;img width="1429" height="804" width_o="1429" height_o="804" data-src="https://freight.cargo.site/t/original/i/eb89917b6fc34faa71f1c48d29f21d5800ae387bdfe6dd2557bc1ceefba6552f/Popping-Pear-Slush-1.jpg" data-mid="231888929" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/eb89917b6fc34faa71f1c48d29f21d5800ae387bdfe6dd2557bc1ceefba6552f/Popping-Pear-Slush-1.jpg" /&#62;
&#60;img width="902" height="558" width_o="902" height_o="558" data-src="https://freight.cargo.site/t/original/i/5335f7a3cfad7c619e66b51639b612ca2bc7f83da68386a0e20bab302fc44bb1/Berry-Hibiscus-1.jpg" data-mid="231888927" border="0"  src="https://freight.cargo.site/w/902/i/5335f7a3cfad7c619e66b51639b612ca2bc7f83da68386a0e20bab302fc44bb1/Berry-Hibiscus-1.jpg" /&#62;

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DRONE SHOW
Leading up to launch, we hosted a cryptic drone show designed to feel more like a UFO sighting.

&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/05d442a5d0a568395bda187d12b23779522f769489b4b9d59348b374fcf319e1/ship-ezgif.com-video-to-gif-converter.gif" data-mid="231724895" border="0"  src="https://freight.cargo.site/w/800/i/05d442a5d0a568395bda187d12b23779522f769489b4b9d59348b374fcf319e1/ship-ezgif.com-video-to-gif-converter.gif" /&#62;

&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/ff5a43a266e5c5ce957d3563b85098902803144558c757976c60744c69148535/ezgif.com-video-to-gif-converter.gif" data-mid="231724879" border="0"  src="https://freight.cargo.site/w/800/i/ff5a43a266e5c5ce957d3563b85098902803144558c757976c60744c69148535/ezgif.com-video-to-gif-converter.gif" /&#62;
︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎LAUNCHThe grand opening went crazy, with lines stretching miles long and fans traveling from all over the world to experience CosMc’s.

&#60;img width="2235" height="1490" width_o="2235" height_o="1490" data-src="https://freight.cargo.site/t/original/i/4aac9994c2c59f8a84def8ad955b8c721e7165413e757dc98338933d9c0bd93c/knboszsxn19c1.jpg" data-mid="231837107" border="0"  src="https://freight.cargo.site/w/1000/i/4aac9994c2c59f8a84def8ad955b8c721e7165413e757dc98338933d9c0bd93c/knboszsxn19c1.jpg" /&#62;
&#60;img width="726" height="508" width_o="726" height_o="508" data-src="https://freight.cargo.site/t/original/i/429a232f4a30239fe0e20d5ed30b49a20398941f57829df64ad84b78dffe4a0b/Screen-Shot-2025-05-01-at-11.24.55-AM.png" data-mid="231822091" border="0"  src="https://freight.cargo.site/w/726/i/429a232f4a30239fe0e20d5ed30b49a20398941f57829df64ad84b78dffe4a0b/Screen-Shot-2025-05-01-at-11.24.55-AM.png" /&#62;
&#60;img width="1200" height="900" width_o="1200" height_o="900" data-src="https://freight.cargo.site/t/original/i/c07e8c47622dbe7253138abda9f07927f6296019305c3f8f75bb0671d6c621d4/food-cosmcs-1-tb.jpg" data-mid="231836746" border="0"  src="https://freight.cargo.site/w/1000/i/c07e8c47622dbe7253138abda9f07927f6296019305c3f8f75bb0671d6c621d4/food-cosmcs-1-tb.jpg" /&#62;
&#60;img width="1354" height="304" width_o="1354" height_o="304" data-src="https://freight.cargo.site/t/original/i/9ce0e3954a9a95577bb28da5f35df7915bfbd40959833764efc8c5fe80cb9395/Screen-Shot-2025-05-01-at-11.25.24-AM.png" data-mid="231822100" border="0"  src="https://freight.cargo.site/w/1000/i/9ce0e3954a9a95577bb28da5f35df7915bfbd40959833764efc8c5fe80cb9395/Screen-Shot-2025-05-01-at-11.25.24-AM.png" /&#62;
&#60;img width="1362" height="284" width_o="1362" height_o="284" data-src="https://freight.cargo.site/t/original/i/4446f3a14bc3764a3549ccad3c1bbf7e7e5df85fd06fc9e98ca7b1f1799c7d27/Screen-Shot-2025-05-01-at-11.25.50-AM.png" data-mid="231822093" border="0"  src="https://freight.cargo.site/w/1000/i/4446f3a14bc3764a3549ccad3c1bbf7e7e5df85fd06fc9e98ca7b1f1799c7d27/Screen-Shot-2025-05-01-at-11.25.50-AM.png" /&#62;
&#60;img width="1342" height="282" width_o="1342" height_o="282" data-src="https://freight.cargo.site/t/original/i/49c50a01794029d86be710708f24899d044d24e418c0a97b67c48d7094f23d7a/Screen-Shot-2025-05-01-at-11.24.24-AM.png" data-mid="231822102" border="0"  src="https://freight.cargo.site/w/1000/i/49c50a01794029d86be710708f24899d044d24e418c0a97b67c48d7094f23d7a/Screen-Shot-2025-05-01-at-11.24.24-AM.png" /&#62;
&#60;img width="168" height="300" width_o="168" height_o="300" data-src="https://freight.cargo.site/t/original/i/202af40461c81b1339fe384a0c68f622ef1faca8386f893db495ee2dbdc57dbb/images.jpg" data-mid="231836948" border="0"  src="https://freight.cargo.site/w/168/i/202af40461c81b1339fe384a0c68f622ef1faca8386f893db495ee2dbdc57dbb/images.jpg" /&#62;
A personal shoutout to Tanya, who flew from the UK to Bolingbrook, Illinois to get a taste.


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MEMESGot a few jokey jokes off on @CosMcs, naturally.

&#60;img width="802" height="1306" width_o="802" height_o="1306" data-src="https://freight.cargo.site/t/original/i/987400e60113055934fc22240e001c5d6efdff894a4e02c9f9f32d05b2f7bd71/0-5.jpg" data-mid="231731269" border="0"  src="https://freight.cargo.site/w/802/i/987400e60113055934fc22240e001c5d6efdff894a4e02c9f9f32d05b2f7bd71/0-5.jpg" /&#62;
&#60;img width="786" height="1306" width_o="786" height_o="1306" data-src="https://freight.cargo.site/t/original/i/efc54c4a09b49eaf60eeed68d4a3f4d6f63d9bc7cdf59c19aa76eae54f06cfb1/0-6.jpg" data-mid="231731270" border="0"  src="https://freight.cargo.site/w/786/i/efc54c4a09b49eaf60eeed68d4a3f4d6f63d9bc7cdf59c19aa76eae54f06cfb1/0-6.jpg" /&#62;
&#60;img width="806" height="1306" width_o="806" height_o="1306" data-src="https://freight.cargo.site/t/original/i/45d975e4baf1864df2f2bcc7df3226df2a2ade5a999e41af0a2c50aad526c03a/0-4.jpg" data-mid="231731267" border="0"  src="https://freight.cargo.site/w/806/i/45d975e4baf1864df2f2bcc7df3226df2a2ade5a999e41af0a2c50aad526c03a/0-4.jpg" /&#62;
&#60;img width="778" height="1306" width_o="778" height_o="1306" data-src="https://freight.cargo.site/t/original/i/475e4b94de03119bb786c454212820ae6930dc638b876827ea37851667be47b0/0-7.jpg" data-mid="231731281" border="0"  src="https://freight.cargo.site/w/778/i/475e4b94de03119bb786c454212820ae6930dc638b876827ea37851667be47b0/0-7.jpg" /&#62;


	Copywriter: Nate RichardsArt Director: Macaihah BroussardCreative Directors: Brandon Henderson, Marques Gartrell

	
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