McDonald’s Canada

Brand Campaign

Chicken McNuggets taste like a memory. They take us back to a different era.
We created The Throwback Meal to give fans a taste of those glory days, with three new sauces inspired by the ‘80s, ‘90s and ‘00s. 

THE THROWBACK MEAL

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FILM

We launched the meal with a three-in-one throwback spot inspired by each era, much like the sauces themselves.


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PACKAGING

We took the best design elements from McDonald’s in the ‘80s, ‘90s and ‘00s and mashed them together on our packaging to create something entirely new.


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OOH

You’ll have to believe me when I say this is the Times Square of Canada.


And that this is the “middle of nowhere on the highway” of Canada.