McDonald’s Canada
Brand CampaignChicken McNuggets take us back to the glory days of our childhood.
To celebrate this we created The Throwback Meal, offering McNuggets
with a side of time travel aka three new sauces inspired by the ‘80s, ‘90s and ‘00s.
THE THROWBACK MEAL
︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
on our packaging to create something entirely new.
︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
And that this is the “middle of nowhere on I-90” of Canada.
To celebrate this we created The Throwback Meal, offering McNuggets
with a side of time travel aka three new sauces inspired by the ‘80s, ‘90s and ‘00s.
THE THROWBACK MEAL
︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
FILM
We launched the meal with a three-in-one throwback spot inspired by each era, much like the sauces themselves.︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎
PACKAGING
We took the best design elements from McDonald’s in the ‘80s, ‘90s and ‘00s and mashed them togetheron our packaging to create something entirely new.
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OOH
You’re gonna need to believe me when I say this is the Times Square of Canada.And that this is the “middle of nowhere on I-90” of Canada.
Copywriter: Nate Richards
Art Director: Macaihah Broussard
Creative Directors: Rose Sacktor, Paddy Treacy
Art Director: Macaihah Broussard
Creative Directors: Rose Sacktor, Paddy Treacy