McDonald’s Canada

Brand Campaign

Chicken McNuggets take us back to the glory days of our childhood.

To celebrate this we created The Throwback Meal, offering McNuggets with a side of time travel aka three new sauces inspired by the ‘80s, ‘90s and ‘00s. 

THE THROWBACK MEAL

︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎

FILM

We launched the meal with a three-in-one throwback spot inspired by each era, much like the sauces themselves.


︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎

PACKAGING

We took the best design elements from McDonald’s in the ‘80s, ‘90s and ‘00s and mashed them together on our packaging to create something entirely new.


︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎

OOH

You’ll have to believe me when I say this is the Times Square of Canada.


And that this is the “middle of nowhere on the highway” of Canada.