McDonald’s Canada

Brand Campaign

Chicken McNuggets take us back to the glory days of our childhood.

To celebrate this we created The Throwback Meal, offering McNuggets with three new sauces inspired by the ‘80s, ‘90s and ‘00s. 

THE THROWBACK MEAL

︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎

FILM

We launched the meal with a three-in-one throwback spot inspired by each era, much like the sauces themselves.


︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎

PACKAGING

We took the best design elements from McDonald’s in the ‘80s, ‘90s and ‘00s and mashed them together on our packaging to create something entirely new.


︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎

OOH

You’ll have to believe me when I say this is the Times Square of Canada.


And that this is the “middle of nowhere on the highway” of Canada.