McDonald’s
Adult Happy Meal

Global Campaign

One day you ordered a Happy Meal for the last time and you didn’t even know it. Sad!

The Kerwin Frost Box lets you experience that same childlike joy. Just with a Big Mac and a face-tatted McNugget Buddy inside.

THE KERWIN FROST BOX

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We reimagined the iconic McNugget Buddies after a 25-year hiatus.

One Buddy came in every box, along with a custom trading card.

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FILM

Taking inspo from the multi-genre box design, we tapped director Dan Streit and Stoopid Buddy Stoodios
to create a stop motion, mixed media film introducing the Buddies and their ficitional town called Frost Way.

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SOCIAL

We wanted to give fans a deeper look into the Buddies’ lives in Frost Way,
so we created an IG account just for them: @mcnuggetbudds.

The account gained nearly 20K followers in less than two weeks.

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EXPERIENTIAL

At Art Basel Miami we let fans step inside an oversized Kerwin Frost Box to experience the magic of Frost Way.

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FAN CREATIONS

This campaign got love from celebs like Kim Kardashian and Tyler The Creator, but the highest praise was all the wild creations the fans made from the meal.