Everyone has a go-to order at McDonald’s–
even that Australian pop musician whose musician you can’t not hear on Tik Tok named The Kid Laroi.
To launch his meal as part of the Famous Orders campaign, we tapped into the teenage artist’s childlike imagination to create an abstract world inspired by a McDonald’s PlayPlace.

We also partnered with the beloved Ian Charms to create a small batch
of seriously cute and charming charm necklaces.

Copywriter: Nate Richards
Art Director: Macaihah Broussard

Creative Directors: Brandon Henderson, Marques Gartrell