Everyone has a go-to order at McDonald’s–
even that Australian pop musician whose songs you’ve heard on Tik Tok: The Kid Laroi.
To launch his Famous Order, we tapped into the teenage artist’s childlike imagination to create an abstract world inspired by a McDonald’s PlayPlace.

We also partnered with the beloved Ian Charms to create a small batch
of seriously cute and charming charm necklaces.

Copywriter: Nate Richards
Art Director: Macaihah Broussard

Creative Directors: Brandon Henderson, Marques Gartrell