McDonald’s Canada

Brand Campaign

Chicken McNuggets taste like a throwback to a different era.


So we created The Throwback Meal which is pretty much a time machine
to the glory days of the ‘80s, ‘90s and ‘00s. 

THE THROWBACK MEAL

The meal came with three new sauces, each inspired by the flavor of the given era.


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FILM

We launched the meal with a three-in-one throwback spot inspired by each era, much like the sauces themselves.


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PACKAGING

We took the best design elements from McDonald’s in the ‘80s, ‘90s and ‘00s and mashed them together on our packaging.


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OOH

You’ll have to believe me when I say this is the Times Square of Canada.


And this is the “middle of nowhere on the highway” of Canada.