The Air Jordan III has been hot from the jump, aka Mike’s dunk from the free throw line in ‘87.
For the 2018 release of the OG colorways, we created a series of films to show youngin’s who the AJ III’s were made for, and how they continue to symbolize greatness on and off the court.

Copywriters: Nate Richards, Michael Taylor
Art Directors: Macaihah Broussard, Gerald Jimenez