Platform Launch

Launching Hennessy x NBA’s first platform, Make Moves That
Start Movements
, by celebrating the NBA community’s audacity
to take the game far beyond the court. 


House of Moves

For 2022 All-Star Weekend, we created a virtual museum to showcase
some of the moves that are starting movements within the NBA Community.
Check it out here.

From an immersive art gallery featuring the works of Victor Solomon
to a holographic hip-hop performance by Gunna, this first-of-its-kind
virtual event offers three floors of unique digital experiences.

Copywriter: Nate Richards
Art Director: Macaihah Broussard
Creative Director: Haywood Watkins III
Global Head of Art: Alexander Nowak