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HENNESSY X NBA

Brand Platform Launch

Launching Hennessy x NBA’s first platform, Make Moves That
Start Movements, by celebrating the NBA community’s audacity
to take the game far beyond the court. 




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House of Moves

For 2022 All-Star Weekend, we created a virtual museum to showcase some of the moves starting movements within the NBA Community.


The Museum was complete with a virtual art gallery and a performance by GUNNA.




Apparently a famous wing spot in Atlanta still has this sign in their restaurant. A true stamp of approval.  



Copywriter: Nate Richards
Art Director: Macaihah Broussard
Creative Director: Haywood Watkins III
Global Head of Art: Alexander Nowak