COSMC’S

Brand Launch

We had the honor of launching McDonald’s first ever sub-brand, which we named after
an obscure orange alien from McDonaldland.

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FILMS

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OOH

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DRONE SHOW
Leading up to launch, we hosted a cryptic drone show designed to feel more like a UFO sighting.

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LAUNCH

The grand opening went crazy, with lines stretching miles long and fans traveling from all over the world to experience CosMc’s.

A personal shoutout to Tanya, who flew from the UK to Bolingbrook, Illinois to get a taste.



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MEMES

Got a few jokey jokes off on @CosMcs, naturally.