2023 World Cup Campaign

Remember when beer was banned from the World Cup in Qatar?
It was Budweiser beer. A lot of it. So within 24 hours, we dropped a tweet announcing that the winning team gets to bring it home for free. What followed was a massive global sprint and the scrappiest brand pivot in World Cup history.

Copywriter: Nate Richards  
Art Director: Jeffrey Rozman

Creative Directors: Rose Sacktor, Rafael Melo