BUDWEISER

2023 Global World Cup Campaign

Remember when beer was banned from the World Cup in Qatar?
It was Budweiser beer. A lot of it. So within 24 hours, we dropped a tweet
announcing that the winning team gets to bring it home for free.

What followed was a massive global sprint and the scrappiest pivot in World Cup history.

CASE STUDY

︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎