BUDWEISER
2023 Global World Cup Campaign
Remember when beer was banned from the World Cup in Qatar?
It was Budweiser beer. A lot of it. So within 24 hours, we dropped a tweet announcing that the winning team gets to bring it home for free.
What followed was a massive global sprint and the scrappiest pivot in World Cup history.
It was Budweiser beer. A lot of it. So within 24 hours, we dropped a tweet announcing that the winning team gets to bring it home for free.
What followed was a massive global sprint and the scrappiest pivot in World Cup history.
CASE STUDY
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Copywriter: Nate Richards
Art Director: Jeffrey Rozman
Creative Directors: Rose Sacktor, Rafael Melo
Art Director: Jeffrey Rozman
Creative Directors: Rose Sacktor, Rafael Melo