BUDWEISER


2023 Global World Cup Campaign
 

Remember when beer was banned from the World Cup in Qatar?
It was Budweiser beer. A lot of it. So within 24 hours, we dropped a tweet
announcing that the winning team gets to bring it home for free.

What followed was a massive global sprint and the scrappiest pivot in World Cup history.

CASE STUDY



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Copywriter: Nate Richards  
Art Director: Jeffrey Rozman

Creative Directors: Rose Sacktor, Rafael Melo